Cliq is like a magic wand for content creation. It helps you turn a single piece of content into hundreds of shareable assets, saving you time and effort while expanding the reach and performance of your content. With Cliq, you can effortlessly extract value from your content and intelligently re-use, recycle, and repurpose it to create an elite content creation machine.
Client: Cliq by MinuteSkill
UX/UI Designer
Figma | Miro | Metabase | Photoshop |
Trello
PRODUCT DESIGN FOR AN AI-DRIVEN CONTENT MARKETING TOOL
On-Going (Dec 2022 - Now)
Overview
Product Summary
Cliq is a content repurposing tool built for busy educational creators. By transforming lengthy content into shareable clips and written content, Cliq eliminates the manual effort that holds them back from building their online presence. We use AI to handle the grunt work, not only to save time, but boost discoverability and engagement. For our creators, the newfound ability to repurpose content in seconds means reaching a wider audience, expanding your lead funnel, and ultimately adding more revenue to your income – giving you more time and resources to invest back into the growth of your platform.
Product Mission
Cliq's mission is to streamline the content creation process and maximize the value of long-form content by making it easily repurposable across various platforms.
Target Audience
Content Creators, Marketers, Podcasters, Video Producers and Social Media Managers
Problem
Solution
In today's fast-paced digital landscape, businesses are striving to create bite-sized content for marketing purposes to captivate and engage their audience. However, the manual process of creating shareable, engaging, and diverse content from long-form videos and podcasts can be time-consuming, challenging and labor-intensive. This often restricts businesses from efficiently reaching their target audience and driving optimal marketing results.
Cliq provides a content repurposing tool that simplifies and automates the transformation of long-form content into shareable clips and written content for use across various platforms, including social media and blogs. By leveraging AI technology, Cliq eliminates the need for manual editing and content creation, saving time, effort and money for creators. With Cliq, creators can effortlessly reach a wider audience, expand their lead funnel, and generate more revenue by repurposing content in seconds.
Core Design Principles Implemented
User-Centric
Focus on creating a clean and intuitive user interface that makes content repurposing simple and enjoyable.
Visual Appeal
Leverage visually engaging graphics, illustrations, and animations to maintain user interest and improve interaction.
Personalization
Tailor features and generated content to align with user preferences and branding.
Efficiency
Streamline user flows to help users achieve their goals quickly and with minimal friction.
Research
During the design process, I conducted comprehensive research to delve into the current practices of bite-sizing long-form content. To gather valuable insights, I conducted semi-structured qualitative user interviews with 10 individuals from the industry who possess video editing experience. These interviews were focused on exploring industry demographics, workflows, opinions, priorities, preferences, and challenges.
Research Objective
The research aimed to investigate the process of distributing virtual workshops and webinars, with a focus on understanding the feasibility, benefits, and barriers of sharing shorter clips from long-form content.
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What is the process for sharing workshop/webinar content currently?
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What do they think about sharing shorter clips of the long form content to make it easier for their audience to search, consume & share it?
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What are the barriers to doing this?
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What are the potential gains / benefits to doing this?
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How does the content fit into their broader objectives & priorities?
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What is their bottom line? How does this content affect that?
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How does the content perform relative to this?
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How do they measure & track content performance currently?
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What would be the ideal case? What does success look like?
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What’s the biggest barrier to this?
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To further validate and reinforce the interview findings, I conducted a freelancer research study involving 75 video editors who specialize in repurposing long-form content into platforms such as TikTok, Reels, and YouTube Shorts. The aim was to understand the range of services they provide, the average delivery time for these services, and the pricing structure associated with their offerings.
To repurpose a 1 hour long video into 9 or 10 short videos (1 min-7min clips each) the Average Delivery Time is 2.5 Days and the Average Price is $113.73 CAD.
Major Findings
Time-Consuming Process
Content creators expressed their struggle with the time-consuming nature of manually repurposing long-form content into bite-sized clips.
Limited Technical Expertise
Many content creators mentioned their limited technical expertise in video editing tools, making it difficult for them to efficiently repurpose their content.
Inconsistent Quality
Users shared concerns about maintaining consistent quality across different formats when repurposing their content.
Cost and Resource Constraints
Outsourcing the task of content repurposing to professional video editors can be expensive and not always feasible for content creators with limited budgets.
Analysis
Persona
Based on the preliminary research findings, I developed a proto persona to better understand the needs and challenges of content creators and marketers in the context of repurposing long-form content. This proto persona, named "Educational Ed," represents the common pain points and aspirations shared by the target audience. Ed's insights serve as a foundational reference to guide the design and development of Cliq, ensuring that the platform addresses real-world user needs effectively.
Point of View Statement
Content creators and editors like Ed, need a way to efficiently repurpose long-form content, as they currently struggle with time-consuming and costly manual editing processes.
How Might We Statement
How might we enable content creators to efficiently transform long-form videos into compelling clips, alleviating their challenges tied to time-consuming and costly manual editing processes?
Strategy
Feature List
By thoroughly understanding the pain points of our target audience, I brainstormed an extensive feature list for Cliq. This allowed the team to gain a clear understanding of our strategic direction and prioritize our goals for Cliq's development. By leveraging valuable insights from the analysis, we ensured a straightforward and intelligent approach to designing Cliq, aligning our efforts with the needs and expectations of our target users.
Prioritization matrix
Upon completion of the feature list, we extracted valuable insights from the user interviews and the feature list. With these insights in hand, we identified specific areas of the app for development and focus. This led us to establish a prioritization matrix, outlining our UI/UX goals for beta release.
Key Features
Clip Generation
Feature Description: Automatically segments long videos and podcasts into short, topic-based clips suitable for sharing on social media and other platforms.
Benefit: Saves users time and effort in manually editing long-form content into short, shareable clips.
Trimming and Customization
Feature Description: Enables users to further customize their clips by adjusting start and end points, and choosing different aspect ratios.
Benefit: Provides users with greater control over their content's final appearance and length.
Caption Generation
Feature Description: Utilizes AI- powered algorithms to create unique and engaging social media captions that reflect the speaker's tone and the brand's voice.
Benefit: Enhances discoverability and appeal of content, while boosting social media engagement.
Dynamic Subtitles
Feature Description: Allows users to embed captions directly onto their video clips, making them more accessible and engaging.
Benefit: Enhances the accessibility and engagement factor of the video content.
Highlights
Feature Description: Creates ultra-short videos (15 - 60 seconds) based on their viral potential, automatically identifying the most shareable moments.
Benefit: Enables users to easily create potentially viral snippets, maximizing their reach and engagement on social media.
Blog Post Generation
Feature Description: Transforms video and podcast content into structured blog posts, providing users with a starting point for creating written content.
Benefit: Facilitates the creation of written content from multimedia sources, further extending the value of long-form content.
Designs
The feature prioritization process provided clear insights into the priorities for the low-fidelity prototypes.
Low-Fidelity Designs
For the low-fidelity designs, I generated multiple design alternatives for the homepage, coaching screen, and video editing interface.
Challenges and Constraints
As a startup, our primary hurdle is navigating time and resource constraints. To expedite the release of our minimum viable product (MVP) for thorough testing and iteration, we bypassed extensive internal testing and transitioned to crafting high-fidelity prototypes.
This allowed us to introduce the product to early adopters without any delays, kickstarting our product's journey of refinement through user feedback.
High-Fidelity Designs
I then transitioned the designs into high-fidelity prototypes for our beta release, allowing us to conduct user testing and gather valuable feedback. Here are few examples of those hi-fi designs:
Usability Test
With the designs finalized, I proceeded to conduct both internal and external usability tests involving 15 users, collecting valuable feedback on the following criteria:
Designs
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UI Design and Iterations
During the prototyping phase, I consistently maintained a UI kit to catalogue UI elements and patterns for future use. Employing Illustrator and Sketch, I crafted all elements, ensuring their seamless integration into my high-fidelity wireframes.
